Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Lad os con­necte på LinkedIn eller følg mig på Twit­ter.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

Bemærk: De his­to­ri­er, der han­dler om annon­cer­ing på sociale medi­er (fx advarsler mod annon­cer­ing på Twit­ter, Tik­Toks vækst i annon­ceindt­jen­ing etc.) find­er du under 'Business'-delen af denne uges Ugerevy.

✂ Meta-sparerunde er et nyt skridt væk fra medierne

Fra Nie­man Lab:

"Among the mass lay­offs at the com­pa­ny for­mer­ly known as Face­book last week are sev­er­al roles that have served as a bridge between the news indus­try and the sprawl­ing tech com­pa­ny. [...]

The lay­offs are anoth­er step in Meta’s jour­ney to get the heck away from news. Meta, which promised $300 mil­lion in sup­port of local jour­nal­ism back in 2019 when it was still Face­book, has shift­ed resources away from its News tab, shut­tered the Bul­letin newslet­ter pro­gram, end­ed sup­port for Instant Arti­cles, elim­i­nat­ed human-cura­tion in favor of algo­rithms, and stopped pay­ing U.S. pub­lish­ers to use their news con­tent."

Mere:

• Why Meta’s with­draw­al from jour­nal­ism will hurt local media com­pa­nies [Nan­cy Lane]
• Meta is hav­ing a midlife cri­sis, and Zuckerberg’s stale vision is to blame [Fast Com­pa­ny]

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👊 Facebook vil af med ulovlige lånegrupper

Fra Medi­aWatch:

"Ifølge poli­tisk chef i Face­books mod­er­sel­skab, Meta, er man i dia­log med bl.a. Finanstil­synet om at bekæmpe prob­le­mer med grup­per, hvor brugerne udby­der ulovlige lån ."

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🤯 Meta-ansatte fyret for at overtage brugerkonti

Det lyder... vildt.

Fra Medi­aWatch:

"Meta har i løbet af det sid­ste år fyret eller dis­ci­plineret flere end to dusin ansat­te og entre­prenør­er, som sel­sk­a­bet beskylder for uret­mæs­sigt at overtage brugerkon­ti, i nogle til­fælde angiveligt for bestikkelse."

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🤔 Trumps kandidatur får betydning for Facebooks faktatjek

Fra CNN:

"Facebook’s fact-check­ers will need to stop fact-check­ing for­mer Pres­i­dent Don­ald Trump fol­low­ing the announce­ment that he is run­ning for pres­i­dent, accord­ing to a com­pa­ny memo obtained by CNN.

While Trump is cur­rent­ly banned from Face­book, the fact-check ban applies to any­thing Trump says and false state­ments made by Trump can be post­ed to the plat­form by oth­ers."

Mere:

• Face­book to Fact-Check­ers: Remem­ber, Trump Is Off Lim­its Again [Giz­mo­do]

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💳 TikTok lancerer in-app-butikker i USA

Fra Social Media Today:

"While its in-app shop­ping expe­ri­ence hasn’t caught on as it would have hoped just yet, Tik­Tok is slow­ly expand­ing its in-app shop­ping options, and mak­ing in-stream com­merce a big­ger focus, with the plat­form launch­ing the first stage of its Tik­Tok Shops inte­gra­tion in the US late last week."

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😬 TV 2 bliver (stadig) misbrugt i annonce på YouTube

Fra Medi­et Markeds­føring:

"Man kan på YouTube stadig se fal­sk annonce, hvor TV 2’s logo bliv­er mis­brugt – selvom YouTube i sid­ste uge for­t­alte, den var fjer­net. Sam­tidig er ny annonce kom­met til. Google, der ejer YouTube, beklager."

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🤷‍♂️ Hvad skal danske virksomheder gøre i Twitter-kaosset?

Fra Medi­et Markeds­føring:

"Twit­ter er ramt af mas­sive annon­cør- og brand safe­ty-prob­le­mer, som risik­er­er at ramme danske brands. Sådan siger dig­i­tal spe­cial­ist og jour­nal­ist Lars K. Jensen, der anbe­faler danske virk­somhed­er at sætte sig indgående ind i far­erne ved plat­for­men."

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😳 Musk til ansatte: Arbejd ekstremt "hardcore" eller sig op

Fra The Wash­ing­ton Post:

"Twit­ter is shift­ing to an engi­neer-dri­ven oper­a­tion — one that 'will need to be extreme­ly hard­core' going for­ward, accord­ing to the mid­night email, which was obtained by The Wash­ing­ton Post. Employ­ees were asked to click an icon and respond by Thurs­day if they want­ed to stay."

Mere om det:

• Musk Tells Twit­ter Staff in Email to Accept ‘Hard­core’ Cul­ture or Leave [Bloomberg]
• Elon Musk sends mid­dle-of-the-night email demand­ing ‘extreme­ly hard­core’ work cul­ture at Twit­ter with ‘long hours at high inten­si­ty’ [For­tune]
• Elon goes hard­core [Plat­former]

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👋 Mange Twitter-ansatte siger farvel efter Musks ultimatum

Prob­lemet er angiveligt så stort, at Musk er beg­y­n­dt at holde møder med nøglemedar­be­jdere, hvis opsigelser ville være kri­tiske for Twit­ter.

Fra The Verge:

"Hun­dreds of Twitter’s remain­ing employ­ees have resigned ahead of Elon Musk’s “extreme­ly hard­core” cul­tur­al reset of the com­pa­ny, accord­ing to inter­nal Slack mes­sages seen by The Verge and employ­ee tweets."

Mere:

• Res­ig­na­tions Roil Twit­ter as Elon Musk Tries Per­suad­ing Some Work­ers to Stay [The New York Times]

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⚽ Twitter gruer for VM

Fra The Infor­ma­tion:

"But now Twit­ter is oper­at­ing with few­er than half the staff it had a month ago, rais­ing ques­tions about its abil­i­ty to han­dle the like­ly surge next week. Musk insti­tut­ed deep staff cuts two weeks ago after he took con­trol of the com­pa­ny, and more have left Twit­ter since then.

Musk’s lay­offs dec­i­mat­ed the team that over­sees Twitter’s tech­ni­cal infra­struc­ture, with as much as 80% of its staff cut, accord­ing to employ­ee esti­mates."

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👋 Twitter trues af brugerflugt

Fra MIT Tech­nol­o­gy Review:

"Esti­mates from Bot Sen­tinel sug­gest that more than 875,000 users deac­ti­vat­ed their accounts between Octo­ber 27 and Novem­ber 1, while half a mil­lion more were sus­pend­ed."

Mere:

• A Twit­ter Exo­dus Could Mean the End of Some Online Mag­a­zines [Jezebel]

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📦 Gør dig klar til livet efter Twitter

Fra The New York Times:

"Don’t delete your account just yet. Elon Musk’s takeover can teach us valu­able lessons about our rela­tion­ship with social net­works."

Mere:

• Want to Archive Twit­ter? Good Luck With That [Wired]

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📉 Twitter-svindel ramte aktiemarkedet

Fra Wash­ing­ton Post:

"The phar­ma­ceu­ti­cal giant halt­ed ad spend­ing after fake blue-check accounts went viral. For $8, Twit­ter is ‘los­ing out on mil­lions of dol­lars in ad rev­enue,’ a for­mer Eli Lil­ly offi­cial said."

Mere:

• How Much Did Twitter's Ver­i­fi­ca­tion Chaos Cost Insulin Mak­er Eli Lil­ly and Twit­ter Itself? [Giz­mo­do]

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😧 Mediefolk og debattører drukner i falske følgere

Fra Jour­nal­is­ten:

"De sen­este dage har alt fra chefredak­tør­er til min­dre pro­fil­er på Twit­ter og Insta­gram fået tusind­vis af falske føl­gere"

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😞 En del af vores historie går tabt, hvis Twitter forsvinder

Fra MIT Tech­nol­o­gy Review:

"Almost from the time the first tweet was post­ed in 2006, Twit­ter has played an impor­tant role in world events. The plat­form has been used to record every­thing from the Arab Spring to the ongo­ing war in Ukraine. It's also cap­tured our pub­lic con­ver­sa­tions for years.

But experts are wor­ried that if Elon Musk tanks the com­pa­ny, these rich seams of media and con­ver­sa­tion could be lost for­ev­er. Giv­en his admis­sion to employ­ees in a Novem­ber 10 call that Twit­ter could face bank­rupt­cy, it’s a real and present risk."

Mere:

• 11 (and count­ing) things jour­nal­ism los­es if Elon Musk destroys Twit­ter [Nie­man Lab]

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😳 Elon Musk fyrer ansatte, der kritiserer ham

Fra Giz­mo­do:

"Twit­ter own­er Elon Musk can add anoth­er title to his already long list: Big Broth­er. On Tues­day, the social media boss showed his employ­ees that he was always watch­ing what they were say­ing on Twitter’s inter­nal chan­nels, espe­cial­ly if they were talk­ing smack about him."

Fra Plat­former-artiken "Elon's para­noid purge":

"Musk has become obsessed with the idea that his employ­ees might sab­o­tage the site, they said, lead­ing to near-total freeze on writ­ing and ship­ping code and fir­ings of any­one sus­pect­ed of being dis­loy­al.

In truth, sev­er­al employ­ees told me, the real­i­ty is the oppo­site: many work­ers are hang­ing on large­ly because they still believe in Twitter’s promise and feel a respon­si­bil­i­ty to keep the site up and run­ning dur­ing a peri­od of intense tur­moil."

Mere:

• Elon only trusts Elon [Plat­former]
• A fired Twit­ter con­trac­tor on their fears for the plat­form under Musk [Rest of World]

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🤔 Forfatter til Musk-biografi: Jeg tror, han kæmper med sig selv

Inter­view med Ash­lee Vance — Fra Recode:

"I think he’s bat­tling with his own self. It’s sort of like I talked about ear­li­er: Now that the full Elon is out in the world, there’s just no rein­ing it back in. And he kind of can’t con­trol him­self on some of that.

I think the cen­tral bat­tle he faces right now is that he wants Twit­ter to be sort of sep­a­rate from his per­son­al­i­ty and for peo­ple to judge it that way. And he doesn’t seem to get that that’s impos­si­ble. The only way maybe that works is if some­body else is CEO of the com­pa­ny and he’s not talk­ing about Twit­ter on a day-to-day basis. But he just doesn’t seem to get that this is all inter­twined."

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😒 Mastodon er alt for kompliceret

I en tid, hvor det sejler hos Twit­ter, er nogle beg­y­n­dt at lede efter alter­na­tiv­er. Mastodon er en af dem — og det her lyder som den oplevelse, jeg hør­er om fra flere.

Fra Fast Com­pa­ny:

"My mis­sion was to ana­lyze how the social platform’s user expe­ri­ence used fric­tion that could, in the­o­ry, weed out the trolls and the low­est-com­mon-denom­i­na­tor users who make social media such a tox­ic expe­ri­ence almost by design. This would make Mastodon a bet­ter expe­ri­ence over­all. And it is—if you are masochist, that is. The Mastodon UX doesn’t feel like fric­tion. It feels like flog­ging. "

Mere Mastodon:

• Jour­nal­ists want to re-cre­ate Twit­ter on Mastodon. Mastodon is not into it. [Colum­bia Jour­nal­ism Review]
• Mastodon: How the ‘fed­er­at­ed’ net­work works and why it won’t be a new Twit­ter [What's New in Pub­lish­ing]
• The Man Behind Mastodon Built It for This Moment [Wired]

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📹 Spotify ruller videopodcasts ud til hele verden

Fra hes­tens mund:

"Update as of Tues­day, Novem­ber 15, 2022: Video pod­cast pub­lish­ing capa­bil­i­ties are now avail­able to Anchor cre­ators in over 180 glob­al mar­kets. Learn more here."

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🏷 YouTube eksperimenterer med produkt-tags i Shorts

Fra Social Media Today:

"YouTube’s launch­ing anoth­er mon­e­ti­za­tion option for Shorts, with a new exper­i­ment that will see some cre­ators able to tag prod­ucts for pur­chase with­in their Shorts clips."

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🎵 Sådan bruger du YouTubes musikbibliotek

Fra Fast Com­pa­ny:

"Now, there aren’t a ton of license-required tracks: few­er than 100, as I write this. You’ll know which tracks are which in the “License type” col­umn. Tracks that don’t require attri­bu­tion are denot­ed by the YouTube logo and tracks that require attri­bu­tion are denot­ed by the Cre­ative Com­mons logo, which is made of the let­ters CC with a cir­cle around them."

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👦 US-undersøgelse af teenagere på sociale medier

Fra Pew:

"Majori­ties of teens cred­it social media with strength­en­ing their friend­ships and pro­vid­ing sup­port while also not­ing the emo­tion­al­ly charged side of these plat­forms"

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

📊 Google Analytics-bossen om migrering til GA4

Fra MarTech:

"We’re wrap­ping up our series on get­ting start­ed with Google Ana­lyt­ics 4, with a Q&A with Russ Ketchum, direc­tor of Google Ana­lyt­ics. Here he talks about migrat­ing from Uni­ver­sal Ana­lyt­ics and shares some GA4 pow­er user moves."

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💰 ~3 mio. kr. til forskning i alternative nyhedskilder

Fra Jour­nal­is­ten:

"Lek­tor i jour­nal­is­tik Eva May­er­höf­fer fra RUC mod­tager 2.879.859 kro­ner til at forske i danskernes brug af alter­na­tive nyhed­skilder. Det opl­yser RUC."

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🕹 Hvad kan medierne lære af gaming?

Det er en gam­mel traver efter­hån­den, men lad os da bare tage en tur til 🙂

Fra Journalism.co.uk:

"Jour­nal­ists have used games to tell sto­ries since the ear­ly 2000s but so-called news­games, games that fold jour­nal­ism into game­play, are yet to con­vince edi­tors to add them to their every­day cov­er­age. [...]

User expe­ri­ence and design researcher at BBC Sounds, Nick Don­ald­son, said: 'Games have wins and loss­es, and this is exact­ly what makes them so con­nect­ed to your brain’s dopamine response.

But that idea of a clear win and loss is not eas­i­ly trans­fer­able to the world of media so it’s hard­er to repli­cate. Instead, the met­rics are emo­tion­al: what makes us laugh, what makes us feel we under­stand the world.'"

Mere:

• This Ger­man news out­let is teach­ing peo­ple about local pol­i­tics with an in-per­son game [Nie­man Lab]

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🤫 Apple tagger podcast-episoder i det stille

Fra Bumper:

"As far as I can tell, these top­ics aren’t dis­played on-screen. Rather, they appear in the page source, and seem to sug­gest Apple is tag­ging indi­vid­ual pod­cast episodes by top­ic."

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🎧 New Statesman udgiver longreads som podcasts

Fra Dig­i­tal Con­tent Next:

"'The rea­son that we want­ed to do it for the New States­man was because long-form, deeply report­ed jour­nal­ism is one of our great­est strengths,' said Chris Stone, Exec­u­tive Pro­duc­er of Audio & Video at New States­man Media Group. 'It is one of the things that the brand has been known for over the years, and so it seemed like a nat­ur­al thing to adapt from our exist­ing sta­ble of con­tent.'"

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✨ Sådan bruger Bleacher Report animationer i VM-dækningen

Fra Digi­day:

"Bleach­er Report is cre­at­ing ani­mat­ed videos to join the con­ver­sa­tions around the FIFA World Cup 2022 in Qatar lat­er this month – with a unique, satir­i­cal spin. The pub­lish­er will have a spe­cial episode of its pop­u­lar ani­mat­ed series 'The Cham­pi­ons,' as well as a new, short­er-for­mat show called 'Cham­pi­ons Chat' and quick skits to keep up with the games."

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😩 Apple tracker iPhone-brugere, selvom de siger nej

Fra Com­put­er­world:

"I iPhones skal man som bruger give klar tilladelse til, at Apple skal kunne spore ‘aktivitet på tværs af apps og web­st­ed­er fra andre virk­somhed­er,’ som det hed­der.

Men Mysk-folkene kon­klud­er­er ifølge Giz­mo­do, at ind­still­ingerne af ana­lyt­ics con­trol og andre pri­va­cy-ind­still­inger ikke ser ud til at have nogen som helst effekt på Apples reelle ind­sam­ling af data."

• Apple’s ad busi­ness is like­ly doing the com­pa­ny more harm than good [9 to 5 Mac]

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

💌 Rapport: Sådan bruger medier nyhedsbreve til engagement og indtjening

Fra What's New in Pub­lish­ing:

"Newslet­ters are an old tool that con­tin­ue to be rel­e­vant. Many pub­lish­ers across the world are using inno­v­a­tive newslet­ter strate­gies to dri­ve traf­fic, grow sub­scribers, as well as gen­er­ate ad rev­enue.

A new WAN-IFRA report presents mul­ti­ple case stud­ies fea­tur­ing action­able insights for pub­lish­ers look­ing at launch­ing new newslet­ters or improv­ing their exist­ing strate­gies."

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💸 Interview med WaPos Chief Revenue Officer

Fra What's New in Pub­lish­ing:

"At the recent Web Sum­mit in Lis­bon, we sat down with Joy Robins, Chief Rev­enue Offi­cer at The Wash­ing­ton Post, to obtain a pulse check on the busi­ness of news.

A few key themes emerged, includ­ing flex­i­ble read­er access, micro­pay­ments and bun­dles, as well as the impor­tance of dou­bling down on audi­ence needs."

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😬 Endnu usikkert hvad krisen betyder for annoncemarkedet

Fra Medi­aWatch:

"Den økonomiske krise med udsigt til poten­tiel reces­sion har sat gang i flere bøl­ger på annon­ce­markedet. Nogen annon­cør­er spar­er eller stop­per helt med at reklamere, men for andre er det der­i­mod det per­fek­te tid­spunkt til at skrue op."

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🤔 Studie: Kontekst og indhold er stadig vigtigt ifm. annoncer

Fra Medi­a­Post:

"Pub­lish­ers and adver­tis­ers must pay atten­tion to con­text. 

Of the online shop­pers polled, 67% are more like­ly to pay atten­tion to an ad if it is rel­e­vant to the con­tent they are view­ing."

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📈 TikTok overhaler Twitter og Snap i annonceindtægter

Fra The New York Times:

"This year, Tik­Tok is on track to make near­ly $10 bil­lion in ad rev­enue, more than dou­ble what it gen­er­at­ed last year, accord­ing to esti­mates from the research com­pa­ny Insid­er Intel­li­gence.

TikTok’s ad rev­enue this year is expect­ed to eclipse that of rivals like Twit­ter and Snap, although its busi­ness remains small com­pared with Google and Meta, which owns Face­book and Insta­gram."

Mere om sociale plat­forme og annon­cer:

• Could BeRe­al be the first suc­cess­ful social media chan­nel to grow with­out ad sup­port? [Digi­day]
• Tik­Tok Launch­es New Audi­ence Insights Tools to Dig Into Your Audi­ence Data [Social Media Today]

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🛑 GroupM advarer mod at annoncere på Twitter

Fra Digi­day:

"GroupM, the world’s largest media buy­ing agency, is telling clients that Twit­ter is now a 'high risk' media buy fol­low­ing a bar­rage of con­tro­ver­sies, U‑turns and con­fu­sion that capped off Elon Musk’s sec­ond week as the own­er of the social net­work."

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❓ Hvor forsvinder Twitters annoncepenge hen?

Når nu færre annon­cør­er bruger færre penge på Twit­ter, hvor forsvin­der pen­gene i bud­get­terne så hen? Kort for­t­alt: Alle sted­er.

Fra Digi­day:

"What is like­ly though, is those dol­lars won’t be head­ing back to Twit­ter any­time soon."

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🤏 Flere mindre annoncører holder fast i Twitter

Fra MarTech:

"Elon Musk’s pur­chase of Twit­ter caused the biggest brands to pause their adver­tis­ing on the social media plat­form. How­ev­er, many small­er ones remain and are still glad to be there. Kaela Green, VP of paid social at Basis Tech­nolo­gies, says that’s because both the audi­ence and the con­tent pro­tec­tions are still there."

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🤝 Vox bliver muligvis del af mediekonsolidering

Fra Axios:

"CVC Cap­i­tal Part­ners and Group Black are pur­su­ing a joint bid to buy Vox Media, accord­ing to sources famil­iar with the mat­ter.

Why it mat­ters: The bid comes as the media sec­tor is grap­pling with a tough eco­nom­ic cli­mate and as CVC, the Euro­pean pri­vate equi­ty giant, is eye­ing a con­sol­i­da­tion move into more media assets across the U.S."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

😎 Apple har planer om en 3D-verden

Fra Bloomberg:

"Apple’s recent job list­ings shed light on plans for its upcom­ing mixed-real­i­ty head­set. Also: The com­pa­ny strug­gles to find a new design chief, Air­Drop is lim­it­ed in Chi­na, and Covid lock­downs hurt iPhone ship­ments. Plus, Apple hires a new CIO."

Mere:

• Ways to think about a meta­verse [Bene­dict Evans]
• Forbes launch­es meta­verse meet­ing place and event in the Sand­box [What's New in Pub­lish­ing]

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🥶 Twitter indfører kodefrys

Fra Bloomberg:

"Twit­ter Inc. has imple­ment­ed anoth­er freeze on soft­ware code, mean­ing that new prod­ucts and fea­tures can’t be shipped unless they are crit­i­cal, accord­ing to three peo­ple famil­iar with the plans. "

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🔮 Her er Berners-Lees vision for et kollaborativt web

Fra Ven­ture­Beat:

"Now Bern­ers-Lee is work­ing on a new data-shar­ing stan­dard called Sol­id that could help deliv­er on the ini­tial vision, and a com­pa­ny, Inrupt, to help com­mer­cial­ize this vision. He cau­tions that this new Web 3.0 vision for giv­ing back con­trol of our data dif­fers wild­ly from cur­rent Web3 efforts built on less effi­cient blockchains."

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😬 Problemer med SMS-delen af Twitters to-faktor-sikkerhed

Hvis man gerne vil beskytte sine dig­i­tale oplysninger og pro­fil­er bedre (og det bør man), kan man bruge to-fak­tor-sikker­hed ved login. Kort for­t­alt bety­der det, at man skal have adgang til en anden fak­tor (for eksem­pel en mobil­tele­fon eller e‑mailindbakke) for at kunne logge ind.

Lige­som vi kender det fra NemID og MitID.

I ugens løb skete der udfald på SMS-delen af Twit­ters to-fak­tor-sikker­hed. Det vil sige, at nogle af de brugere, der får en SMS tilsendt med en kode for at kunne logge ind, ikke kunne logge ind.

Wired skrev om prob­lemet mandag, og Twit­ter Sup­port har siden meldt ud, at to-fak­tor-sikker­he­den virk­er, og at man under­søger prob­le­mer hos dem, der ikke får SMS'en med koden.

MIT Tech­nol­o­gy Review har tidligere skrevet, at tekniske udfald kan blive det, der forår­sager Twit­ters kol­laps.

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🎧 Mød BBCs første tech-redaktør

Fra The Addi­tion:

"As the BBC cel­e­brates its cen­te­nary, its first tech edi­tor, Zoe Klein­man, pro­vides insight into her fas­ci­nat­ing role."

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• Kategori: Opsamlinger