Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af Lars K Jensen, der råd­giv­er, udvikler og arbe­jder med dig­i­tale medi­er og udvikling.

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

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Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😕 6 grunde til Meta er i problemer

Fra The New York Times:

• User growth has hit a ceil­ing
• Apple’s changes are lim­it­ing Meta
• Google is steal­ing online adver­tis­ing share
• Tik­Tok and Reels present a conun­drum
• Spend­ing on the meta­verse is bonkers
• The specter of antitrust looms

Læs mere om Metas prob­le­mer i sid­ste uges Ugerevy.

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Meta looks less invin­ci­ble these days
Colum­bia Jour­nal­ism Review

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🤯 Nej, Meta truer ikke med at Facebook og Instagram i EU

En af ugens helt store his­to­ri­er er truslen fra Meta om, at lukke tjen­ester som Face­book og Insta­gram i Europa, hvis det vis­er sig helt umuligt at leve op til GDPR.

Social Media Today kig­ger på sagerne og kon­klud­er­er, at selvom Face­book har flere dat­a­cen­tre i Europa (blandt andet også her i Dan­mark), så er det for nu næppe en reel vej for Meta.

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Fra Markeds­føring:

"Meta skrev i sin sen­este kvar­tal­srap­port, at sel­sk­a­bet kunne finde på at lukke ned for Insta­gram og Face­book i Europa. Noget, der bliv­er beskrevet som en poten­tiel omvælt­ning af hele det europæiske annon­ce­marked af råd­giv­er Jacob Holst Mouritzen til Markeds­føring.

Men i en pressemed­delelse afvis­er Meta, at de truer med at for­lade Europa."

Fra Jour­nal­is­tens nyhedsoverb­lik:

"Fint med os. Sådan kan man sam­men­fat­te svaret den franske finans­min­is­ter, Bruno Le Maire, og den tyske økonomi­min­is­ter, Robert Habeck, på truslen fra Face­book og Insta­gram om at trække deres for­ret­ning ud af Europa."

Fra Markeds­føring:

"Meta truer med at lukke for Insta­gram og Face­book i Europa. Det ville ændre hele annon­ce­markedet grundlæggende – men er næppe real­is­tisk, siger ekspert."

Kom­mu­nika­tion­sråd­giv­er kalder Face­book-trussel om lukn­ing i Europa for "teater­tor­den"
Medi­aWatch

What's going on with Face­book in Europe?
Bloomberg

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😏 Billeder som video: Sådan snyder du Instagram-algoritmen

Fra The Infor­ma­tion:

"Here’s how it works: Cre­ators who run pho­to-focused accounts, such as meme pages, have real­ized they’re like­ly to get more views of their posts by turn­ing them into ultra­short videos, because the app’s algo­rithm seems to be pri­or­i­tiz­ing videos over still images. [...] To the user, the expe­ri­ence is akin to look­ing at a sta­t­ic image. But to the app, it seems to count as a video. "

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👀 Sådan bruger Sky News TikTok

Fra PressGazette:

"The broad­cast­er is grow­ing its reach on the younger social media plat­forms by using its spe­cial­ist jour­nal­ists to explain the news to an audi­ence that it sees as the next gen­er­a­tion of Sky News view­ers."

(Tak til Jes­per Ander­sen – @startsnakken på Twit­ter – for tip­pet!)

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🇺🇸 USA barsler med algoritmelov

Fra The Verge:

"A new bipar­ti­san bill, intro­duced on Wednes­day, could mark Con­gress’ first step toward address­ing algo­rith­mic ampli­fi­ca­tion of harm­ful con­tent. The Social Media NUDGE Act, authored by Sens. Amy Klobuchar (D‑MN) and Cyn­thia Lum­mis (R‑WY), would direct the Nation­al Sci­ence Foun­da­tion and the Nation­al Acad­e­my of Sci­ences, Engi­neer­ing and Med­i­cine to study “con­tent neu­tral” ways to add fric­tion to con­tent-shar­ing online."

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💸 Shorts og shopping: YouTube udvider indtjeningsmulighederne

Fra The Verge:

"YouTube is expand­ing the ways cre­ators can mon­e­tize their con­tent, inter­act with view­ers, and gen­er­ate new ideas for their chan­nels. The new fea­tures are being teased today in a lengthy blog post by YouTube’s chief prod­uct offi­cer, Neal Mohan, and will roll out through­out the year."

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👎 LinkedIn tester "nej tak" til Politik

Fra Medi­aWatch:

"En min­dre gruppe LinkedIn-brugere..."

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😬 Facebook har fjernet en række targeting-muligheder

Fra Jon Loomer:

"I admit that at first, I thought I sim­ply missed this in the orig­i­nal announce­ment. But that orig­i­nal announce­ment made no men­tion of remov­ing options that aren’t wide­ly used, may be redun­dant or are too gran­u­lar.

Based on reports we’ve been see­ing in my com­mu­ni­ties, there are a ton of detailed tar­get­ing options that were caught up in this. And many have noth­ing to do with sen­si­tive top­ics, but instead fall into the oth­er groups."

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🙅‍♂️ Sådan blev Telegram "anti-Facebook"

Fra Wired:

"Hun­dreds of mil­lions of users. No algo­rithm. No ads. Courage in the face of autoc­ra­cy. Sound like a dream? Care­ful what you wish for."

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✉️ Twitter tester beskedknap direkte på tweets

Fra Social Media Today:

"As you can see in this exam­ple, the new DM response icon, now avail­able to some users on iOS, pro­vides a quick and easy way to respond to a tweet author in one-tap, direct from any tweet."

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

😱 Google Analytics kan blive ulovligt i Danmark

Fra Version2:

"Efter det østrigske Datatil­syn har dømt bru­gen af det pop­ulære sta­tis­tikværk­tøj ulovlig i EU, er der en reel risiko for, at tjen­esten kan blive ulovlig i Dan­mark, fortæller lek­tor i per­son­dataret. Men intet er afgjort end­nu."

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📉 DR.dk falder stort på sidevisninger – og stiger på tilfredshed

Flere af de store danske netmedi­er har haft en tilbage­gang på side­vis­ninger fra jan­u­ar 2021 til jan­u­ar i år, skriv­er Jour­nal­is­ten. Særligt på DR, hvor der har været et fald på 23 pro­cent.

Det bekym­r­er dog ikke chefredak­tør i DR Nyhed­er, Thomas Falbe, der fork­lar­er, at jan­u­ar sid­ste år dels var en nyhedsin­tens måned – og at DR ikke læn­gere satser på side­vis­ninger i samme grad og udgiv­er færre his­to­ri­er dagligt på dr.dk.

"Brugerne fortæller os, at deres oplevede vær­di af dr.dk er sti­gende, og læse­ti­den og loy­aliteten er også gået op. Så meget af det, som vi sat­te os for med omlægnin­gen, er vi lykkedes med," siger han til Jour­nal­is­ten.

Tilbage i okto­ber 2020 skift­ede DR til en strate­gi, hvor de kun ville udkomme i fem "udgivelser" i løbet af dagen, velv­i­dende at det kunne koste på side­vis­ningerne.

(Hvis du er fast læs­er af Ugerevyen, så du måske den his­to­rie i opsam­lin­gen fra uge 41 i 2020 😉)

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🎙 Ek vil beholde Rogan på Spotify

Fra Hol­ly­wood Reporter:

"Spo­ti­fy CEO Daniel Ek says he 'strong­ly' con­demns Joe Rogan’s use of the N‑word and oth­er deroga­to­ry com­ments toward Black peo­ple but remains firm in his deci­sion to keep the pod­cast­er on the plat­form in order to '[ele­vate] all types of cre­ators.'"

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Spo­ti­fy CEO Says Man He Gave $100 Mil­lion Does Not Rep­re­sent Val­ues of His Com­pa­ny
Giz­mo­do

Joe Rogan Apol­o­gizes for ‘Shame­ful’ Past Use of Racial Slur
The New York Times

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🤖 B.T.-robot deler gamle artikler på Facebook

Fra Jour­nal­is­ten:

"Fejlen blev udløst af et..."

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🤝 News Corp udvider samarbejdet med Apple News

Fra Press Gazette:

"Thomson’s state­ment, in full, read: “In addi­tion to our sub­stan­tial deals with Google and Face­book, we have extend­ed and expand­ed our mul­ti-year glob­al agree­ment with Apple, which is expect­ed to be an impor­tant source of sub­scrip­tions and of adver­tis­ing rev­enue for our news sites around the world."

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🇺🇸 Stor undersøgelse af native annoncer

Fra Nie­man Lab:

"Native ads are poten­tial­ly very decep­tive to con­sumers in their con­tent, their pre­sen­ta­tion, and how they are shared on social media. Our research does not prove a direct con­nec­tion, but when we add it to the anec­dotes that news man­age­ment dis­cour­ages sto­ries crit­i­cal of impor­tant adver­tis­ers, we also won­der about the pow­er of native ads over jour­nal­ists’ sup­pos­ed­ly inde­pen­dent deci­sions regard­ing what to cov­er and when."

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🇳🇱 Holland: Apple vil tage 27% af alternative betalinger

Fra 9 to 5 Mac:

"Apple today pro­vid­ed some addi­tion­al details about how it will allow dat­ing apps in the Nether­lands to offer alter­na­tive pay­ment sys­tems, in com­pli­ance with a legal deci­sion (that Apple is simul­ta­ne­ous­ly appeal­ing).

The biggest tid­bit from this is the reveal of the ‘reduced’ com­mis­sion struc­ture. Apple typ­i­cal­ly charges 30% com­mis­sion on pur­chas­es made using its In-App Pur­chase sys­tem. The com­mis­sion levied on alter­na­tive pay­ment sys­tems has been set at … 27%, net of tax."

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💸 Erhvervsnyhedsbrevet Industry Dive nærmer sig 100 mio. USD

Fra AdWeek:

"Busi­ness-cen­tric newslet­ter pub­lish­er Indus­try Dive is on pace to gen­er­ate between $105 and $110 mil­lion in rev­enue this year, a tes­ta­ment to the val­ue of stitch­ing togeth­er pock­ets of niche read­er­ship into a sus­tain­able audi­ence."

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🥪 Mediebranchens mayonnaise-problem

Fra The Reboot­ing:

"The incen­tives of pub­lish­ing have long been sim­i­lar. Most vis­i­tors to sites have come in through indi­rect chan­nels, click­ing on a link on Google or Face­book, often with lit­tle under­stand­ing of where they are going. These are shoo­bies. Might as well play the Mayo Game. This is how you get The Worst Page on the Inter­net, filled with an end­less scroll of con­tent-rec ads. There’s no expec­ta­tion of loy­al­ty, or even an attempt to build it, rather the game is to see how much you can cred­i­bly get away with."

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤖 Nordiske medier mangler en plan for AI

Fra Medi­er og Demokrati:

"Använ­dan­det av arti­fi­ciell intel­li­gens väx­er inom nyhetsme­di­er. Men hur ser nyck­elper­son­er i bran­schen på teknikens möj­ligheter och utmaningar? I en under­sökn­ing – genom­förd inom forskn­ing­spro­jek­tet ”Automa­tis­erin­gen av jour­nal­is­tiken” – svarar drygt 50 mediechefer i Nor­den. Fyra av tio menar att egna kon­cer­nen sak­nar en tydlig strate­gi inom området. I Medi­er & demokratis nya rap­port förd­ju­pas dessa resul­tat och andra resul­tat med hjälp av inter­vjuer, analys och nya frågeställ­ningar."

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How can arti­fi­cial intel­li­gence help increase audi­ence engage­ment with the news?
Journalism.co.uk

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📲 Google udgiver "developer preview" af Android 13

Fra TechCrunch:

"Right on sched­ule, Google today announced the first devel­op­er release of Android 13. These very ear­ly releas­es, which are only meant for devel­op­ers and aren’t avail­able through over-the-air updates, typ­i­cal­ly don’t include too many user-fac­ing changes. That’s true this time as well, but even in this ear­ly release, the com­pa­ny is already show­ing off a few changes that will impact how you’ll use your Android phone."

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🤔 "Metavers" er et nyt ord for en gammel idé

Fra MIT Tech­nol­o­gy Review:

"These are good con­ver­sa­tions to have. But we would be remiss if we didn’t take a step back to ask, not what the meta­verse is or who will make it, but where it comes from—both in a lit­er­al sense and also in the ideas it embod­ies.

Who invent­ed it, if it was indeed invent­ed? And what about ear­li­er con­struct­ed, imag­ined, aug­ment­ed, or vir­tu­al worlds? What can they tell us about how to enact the meta­verse now, about its per­ils and its pos­si­bil­i­ties? "

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Mark Zucker­berg Is A Liar, And He's Lying To You About The Meta­verse
Ed Zitron's Where's Your Ed At

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🍪 Robotter leger cookies

Fra Fast Com­pa­ny:

"This is Accept All, an inter­ac­tive instal­la­tion by the French design­er and artist Guil­laume Slizewicz that reimag­ines the internet’s invis­i­ble sur­veil­lance cook­ies as approach­able robots in the real world. Much like an ad track­er, the robots fol­low you around every­where. Unlike an ad track­er, the robots are cuties."

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• Kategori: Opsamlinger