Digitale medier i uge 6 (2022)
Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.
Digital Ugerevy udgives af Lars K Jensen, der rådgiver, udvikler og arbejder med digitale medier og udvikling.
Del 1: Sociale medier
Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.
😕 6 grunde til Meta er i problemer
- User growth has hit a ceiling
- Apple’s changes are limiting Meta
- Google is stealing online advertising share
- TikTok and Reels present a conundrum
- Spending on the metaverse is bonkers
- The specter of antitrust looms
Læs mere om Metas problemer i sidste uges Ugerevy.
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Meta looks less invincible these days
Columbia Journalism Review
🤯 Nej, Meta truer ikke med at Facebook og Instagram i EU
En af ugens helt store historier er truslen fra Meta om, at lukke tjenester som Facebook og Instagram i Europa, hvis det viser sig helt umuligt at leve op til GDPR.
Social Media Today kigger på sagerne og konkluderer, at selvom Facebook har flere datacentre i Europa (blandt andet også her i Danmark), så er det for nu næppe en reel vej for Meta.
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“Meta skrev i sin seneste kvartalsrapport, at selskabet kunne finde på at lukke ned for Instagram og Facebook i Europa. Noget, der bliver beskrevet som en potentiel omvæltning af hele det europæiske annoncemarked af rådgiver Jacob Holst Mouritzen til Markedsføring.
Men i en pressemeddelelse afviser Meta, at de truer med at forlade Europa.”
Fra Journalistens nyhedsoverblik:
“Fint med os. Sådan kan man sammenfatte svaret den franske finansminister, Bruno Le Maire, og den tyske økonomiminister, Robert Habeck, på truslen fra Facebook og Instagram om at trække deres forretning ud af Europa.”
“Meta truer med at lukke for Instagram og Facebook i Europa. Det ville ændre hele annoncemarkedet grundlæggende – men er næppe realistisk, siger ekspert.”
Kommunikationsrådgiver kalder Facebook-trussel om lukning i Europa for “teatertorden”
MediaWatch
What’s going on with Facebook in Europe?
Bloomberg
😏 Billeder som video: Sådan snyder du Instagram-algoritmen
“Here’s how it works: Creators who run photo-focused accounts, such as meme pages, have realized they’re likely to get more views of their posts by turning them into ultrashort videos, because the app’s algorithm seems to be prioritizing videos over still images. […] To the user, the experience is akin to looking at a static image. But to the app, it seems to count as a video. “
👀 Sådan bruger Sky News TikTok
“The broadcaster is growing its reach on the younger social media platforms by using its specialist journalists to explain the news to an audience that it sees as the next generation of Sky News viewers.”
(Tak til Jesper Andersen – @startsnakken på Twitter – for tippet!)
🇺🇸 USA barsler med algoritmelov
“A new bipartisan bill, introduced on Wednesday, could mark Congress’ first step toward addressing algorithmic amplification of harmful content. The Social Media NUDGE Act, authored by Sens. Amy Klobuchar (D-MN) and Cynthia Lummis (R-WY), would direct the National Science Foundation and the National Academy of Sciences, Engineering and Medicine to study “content neutral” ways to add friction to content-sharing online.”
💸 Shorts og shopping: YouTube udvider indtjeningsmulighederne
“YouTube is expanding the ways creators can monetize their content, interact with viewers, and generate new ideas for their channels. The new features are being teased today in a lengthy blog post by YouTube’s chief product officer, Neal Mohan, and will roll out throughout the year.”
👎 LinkedIn tester “nej tak” til Politik
“En mindre gruppe LinkedIn-brugere…”
😬 Facebook har fjernet en række targeting-muligheder
“I admit that at first, I thought I simply missed this in the original announcement. But that original announcement made no mention of removing options that aren’t widely used, may be redundant or are too granular.
Based on reports we’ve been seeing in my communities, there are a ton of detailed targeting options that were caught up in this. And many have nothing to do with sensitive topics, but instead fall into the other groups.”
🙅♂️ Sådan blev Telegram “anti-Facebook”
“Hundreds of millions of users. No algorithm. No ads. Courage in the face of autocracy. Sound like a dream? Careful what you wish for.”
✉️ Twitter tester beskedknap direkte på tweets
“As you can see in this example, the new DM response icon, now available to some users on iOS, provides a quick and easy way to respond to a tweet author in one-tap, direct from any tweet.”
Del 2: Digitale tendenser
Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.
😱 Google Analytics kan blive ulovligt i Danmark
“Efter det østrigske Datatilsyn har dømt brugen af det populære statistikværktøj ulovlig i EU, er der en reel risiko for, at tjenesten kan blive ulovlig i Danmark, fortæller lektor i persondataret. Men intet er afgjort endnu.”
📉 DR.dk falder stort på sidevisninger – og stiger på tilfredshed
Flere af de store danske netmedier har haft en tilbagegang på sidevisninger fra januar 2021 til januar i år, skriver Journalisten. Særligt på DR, hvor der har været et fald på 23 procent.
Det bekymrer dog ikke chefredaktør i DR Nyheder, Thomas Falbe, der forklarer, at januar sidste år dels var en nyhedsintens måned – og at DR ikke længere satser på sidevisninger i samme grad og udgiver færre historier dagligt på dr.dk.
“Brugerne fortæller os, at deres oplevede værdi af dr.dk er stigende, og læsetiden og loyaliteten er også gået op. Så meget af det, som vi satte os for med omlægningen, er vi lykkedes med,” siger han til Journalisten.
Tilbage i oktober 2020 skiftede DR til en strategi, hvor de kun ville udkomme i fem “udgivelser” i løbet af dagen, velvidende at det kunne koste på sidevisningerne.
(Hvis du er fast læser af Ugerevyen, så du måske den historie i opsamlingen fra uge 41 i 2020 😉)
🎙 Ek vil beholde Rogan på Spotify
“Spotify CEO Daniel Ek says he ‘strongly’ condemns Joe Rogan’s use of the N-word and other derogatory comments toward Black people but remains firm in his decision to keep the podcaster on the platform in order to ‘[elevate] all types of creators.'”
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Spotify CEO Says Man He Gave $100 Million Does Not Represent Values of His Company
Gizmodo
Joe Rogan Apologizes for ‘Shameful’ Past Use of Racial Slur
The New York Times
🤖 B.T.-robot deler gamle artikler på Facebook
“Fejlen blev udløst af et…”
Del 3: Business
Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.
🤝 News Corp udvider samarbejdet med Apple News
“Thomson’s statement, in full, read: “In addition to our substantial deals with Google and Facebook, we have extended and expanded our multi-year global agreement with Apple, which is expected to be an important source of subscriptions and of advertising revenue for our news sites around the world.”
🇺🇸 Stor undersøgelse af native annoncer
“Native ads are potentially very deceptive to consumers in their content, their presentation, and how they are shared on social media. Our research does not prove a direct connection, but when we add it to the anecdotes that news management discourages stories critical of important advertisers, we also wonder about the power of native ads over journalists’ supposedly independent decisions regarding what to cover and when.”
🇳🇱 Holland: Apple vil tage 27% af alternative betalinger
“Apple today provided some additional details about how it will allow dating apps in the Netherlands to offer alternative payment systems, in compliance with a legal decision (that Apple is simultaneously appealing).
The biggest tidbit from this is the reveal of the ‘reduced’ commission structure. Apple typically charges 30% commission on purchases made using its In-App Purchase system. The commission levied on alternative payment systems has been set at … 27%, net of tax.”
💸 Erhvervsnyhedsbrevet Industry Dive nærmer sig 100 mio. USD
“Business-centric newsletter publisher Industry Dive is on pace to generate between $105 and $110 million in revenue this year, a testament to the value of stitching together pockets of niche readership into a sustainable audience.”
🥪 Mediebranchens mayonnaise-problem
“The incentives of publishing have long been similar. Most visitors to sites have come in through indirect channels, clicking on a link on Google or Facebook, often with little understanding of where they are going. These are shoobies. Might as well play the Mayo Game. This is how you get The Worst Page on the Internet, filled with an endless scroll of content-rec ads. There’s no expectation of loyalty, or even an attempt to build it, rather the game is to see how much you can credibly get away with.”
Del 4: Udvikling og tech
Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.
🤖 Nordiske medier mangler en plan for AI
“Användandet av artificiell intelligens växer inom nyhetsmedier. Men hur ser nyckelpersoner i branschen på teknikens möjligheter och utmaningar? I en undersökning – genomförd inom forskningsprojektet ”Automatiseringen av journalistiken” – svarar drygt 50 mediechefer i Norden. Fyra av tio menar att egna koncernen saknar en tydlig strategi inom området. I Medier & demokratis nya rapport fördjupas dessa resultat och andra resultat med hjälp av intervjuer, analys och nya frågeställningar.”
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How can artificial intelligence help increase audience engagement with the news?
Journalism.co.uk
📲 Google udgiver “developer preview” af Android 13
“Right on schedule, Google today announced the first developer release of Android 13. These very early releases, which are only meant for developers and aren’t available through over-the-air updates, typically don’t include too many user-facing changes. That’s true this time as well, but even in this early release, the company is already showing off a few changes that will impact how you’ll use your Android phone.”
🤔 “Metavers” er et nyt ord for en gammel idé
“These are good conversations to have. But we would be remiss if we didn’t take a step back to ask, not what the metaverse is or who will make it, but where it comes from—both in a literal sense and also in the ideas it embodies.
Who invented it, if it was indeed invented? And what about earlier constructed, imagined, augmented, or virtual worlds? What can they tell us about how to enact the metaverse now, about its perils and its possibilities? “
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Mark Zuckerberg Is A Liar, And He’s Lying To You About The Metaverse
Ed Zitron’s Where’s Your Ed At
🍪 Robotter leger cookies
“This is Accept All, an interactive installation by the French designer and artist Guillaume Slizewicz that reimagines the internet’s invisible surveillance cookies as approachable robots in the real world. Much like an ad tracker, the robots follow you around everywhere. Unlike an ad tracker, the robots are cuties.”