Her har du den mest kom­plette opda­ter­ing på sociale medi­er og dig­i­tal udvikling i mediebranchen. Du bliv­er holdt opdateret og spar­er mass­er af tid.

Dig­i­tal Ugerevy udgives af mig, Lars K Jensen, og jeg arbe­jder til daglig med audi­ence-udvikling i Berlingske-kon­cer­nen.

Gør som de andre. Få overb­likket allerede i ind­bakken:

Du kan altid afmelde dig igen ved at bruge lin­ket i bun­den af hvert nyheds­brev

Leave this field emp­ty if you're human:

Del 1: Sociale medier 

Her find­er du his­to­ri­er om eller fra de store sociale plat­forme, der har en enorm rolle at spille i kon­tak­ten mellem udgiver/afsender og mod­tager.

😡 DR- og TV 2‑værter i fælles opråb til Meta

Fra Medi­aWatch:

Tv-værter, der har fået deres ansigter mis­brugt i svin­delkam­pag­n­er, siger tors­dag fra i fælles video til Meta.

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🤨 EU: Meta gør ikke nok i kampen mod russisk misinformation

Fra The Guardian:

The EU is set to launch for­mal pro­ceed­ings against Meta, the own­er of Face­book and Insta­gram, amid con­cerns it is not doing enough to counter Russ­ian dis­in­for­ma­tion before the EU elec­tions in June, accord­ing to reports.

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✨ Meta præsenterer nye AI-værktøjer til annoncører

Fra Social Media Today:

Meta has announced a range of new ad tools at NewFronts 2024, includ­ing improved cre­ator search for affil­i­ate cam­paigns, mul­ti-des­ti­na­tion prod­uct ads for Reels, and more.

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🧑‍🎨 Algoritmeopdatering skal prioritere originalt indhold på Instagram

Fra The Verge:

Insta­gram is mak­ing sig­nif­i­cant changes to how its sys­tem rec­om­mends con­tent, with a focus on orig­i­nal con­tent and increased dis­tri­b­u­tion for small­er accounts. The slew of changes were announced by the com­pa­ny in a blog post today.

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🙅‍♂️ Flere medier har ingen planer om at forlade TikTok

Fra Digi­day:

Execs at Bus­tle Dig­i­tal Group, Gallery Media Group and The Wash­ing­ton Post told Digi­day that they don’t have plans to change their audi­ence devel­op­ment strate­gies on social media or aban­don Tik­Tok. This con­fi­dence comes down to hav­ing a strong pro­duc­tion and dis­tri­b­u­tion strat­e­gy for short-form ver­ti­cal video on oth­er social plat­forms, thanks in large part to Tik­Tok. 

Mere:

• What’s next for Tik­Tok? [Colum­bia Jour­nal­ism Review]

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🤝 TikTok og Universal indgår aftale

Fra Vari­ety:

The months-long stand­off between Uni­ver­sal Music Group and Tik­Tok over roy­al­ty pay­ments and AI poli­cies is final­ly over, at least for the time being, with the announce­ment that the two enti­ties have struck a deal to bring the label’s music back on the plat­form.

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💉 Pharma-firmaer kigger på influencere

Fra Digi­day:

Brand adver­tis­ers in the health and phar­ma sec­tor are some of the biggest-spend­ing clients on media agency books. In the past, though, they’ve steered clear of influ­encer mar­ket­ing. Now, despite uncer­tain­ty over the future of Tik­Tok, indus­try experts say that influ­encer mar­ket­ing has matured enough that health­care clients are embrac­ing it.

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🧢 Sådan bruger aktivister "blå kommentarer" på TikTok

Fra Mash­able:

You only meant to watch a video of an influ­encer shar­ing a fun­ny sto­ry, but a puz­zling col­lec­tion of com­ments sent you down a news rab­bit hole — one where you inci­den­tal­ly learned about the starv­ing chil­dren of North­ern Gaza. The com­ments on an Ush­er dance video unex­pect­ed­ly got you fired up to decry the sys­temic bomb­ing of a Pales­tin­ian refugee camp. Influ­encer clips about preg­nan­cy soon neces­si­tate fol­low-ups in which those same posters speak out about the harsh real­i­ty of preg­nant women in Gaza.

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🤳 Instagram tester "Clear Mode" til Reels

Fra Social Media Today:

Insta­gram looks to be exper­i­ment­ing with a new option that would enable you to hide the descrip­tion and UI but­tons on Reels clips, giv­ing you a clean­er view­ing expe­ri­ence.

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🕹️ LinkedIn vil have os til slappe af med et spil

Fra Social Media Today:

After they were spot­ted in test­ing back in March, LinkedIn has now offi­cial­ly launched its new in-stream games, which are designed to give LinkedIn users a break from the grind of their work­day.

Mere:

• LinkedIn now has Wor­dle-style games you can play every day [Engad­get]

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👻 AI-nyheder fra Snapchat

Fra hes­tens mund:

Every day, Snapchat­ters cre­ate more than 5 bil­lion Snaps on aver­age to com­mu­ni­cate visu­al­ly with their friends. Now, we’re adding new fea­tures to help Snapchat­ters con­nect even more quick­ly, express them­selves in new ways, and use My AI to stay orga­nized amid busy lives and sched­ules:

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🤑 Meta bekræfter bonusprogram på Threads

Fra TechCrunch:

Meta’s Threads social net­work passed the 150 mil­lion month­ly users mark recent­ly, but the com­pa­ny is not slow­ing down its growth engine. To increase engage­ment, the social media giant is run­ning a lim­it­ed-time bonus pro­gram for Threads.

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Del 2: Digitale tendenser

Her kan du læse nogle af ugens ten­denser inden­for medi­er. Det kan være en ny metode eller til­gang, branchen forsøger at tage til sig.

👨‍💻 Vender forsiden tilbage?

Tren­den er beskrevet før, og nu har The New York­er også en artikel om emnet:

As social net­works become less reli­able dis­trib­u­tors of the news, con­sumers of dig­i­tal jour­nal­ism are seek­ing out an old­er form of online real estate.

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📽️ Podcastere oplever stor efterspørgsel på YouTube

Fra The New York Times:

Until recent­ly, Exact­ly Right would have had lit­tle need for such accou­ter­ments — more typ­i­cal of a tele­vi­sion stu­dio than an audio com­pa­ny whose prod­ucts are pri­mar­i­ly con­sumed on long com­mutes or dur­ing week­night dish duty. But the pod­cast indus­try is chang­ing. As con­sumers, espe­cial­ly those under 30, spend more time on video plat­forms like YouTube and Tik­Tok, many audio cre­ators are reimag­in­ing their work to be seen as well as heard.

Jeg har tidligere (2021) skrevet om, hvor­dan TV 2 Nord har eksper­i­menteret med at udgive deres pod­casts på YouTube – med suc­ces:

• Cross-Prod­uct Con­tent: How a TV Sta­tion Exper­i­ments With Pod­casts [Prod­ucts in Pub­lish­ing]

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🌡️ Nye IAB-retningslinjer for podcast-måling

Fra IABs Tech Lab:

The lat­est update, how­ev­er, requires com­pa­nies to doc­u­ment how they resolve such anom­alies. This added lev­el of trans­paren­cy by doc­u­ment­ing prac­tices was an impor­tant pri­or­i­ty for the Pod­cast Mea­sure­ment Work­ing Group, and we’re excit­ed to see this new require­ment in v2.2. 

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📉 TV 2 Kosmopols navneskift kostede på trafikken

Fra Medi­aWatch:

Antallet af brugere om året faldt til 9,6 mio. i 2023 fra 18,6 mio. i 2022, mens side­vis­ningerne faldt til i alt 75,4 mio. i 2023 fra 95,7 mio. i 2022.

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🤖 Google automatiserer Publishing Center

Fra Medi­a­Post:

Pub­lish­ers can con­tin­ue to cus­tomize their pub­li­ca­tions in Google’s Pub­lish­ing Cen­ter. But they will no longer be able to add new ones. 

The rea­son is that Google is rolling out auto­mat­i­cal­ly cre­at­ed pub­li­ca­tion pages lat­er this year.

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📗 Rusland laver statsstyret Wikipedia-klon

Fra 404 Media:

Ruvi­ki is intend­ed to be a more “trust­wor­thy” source of infor­ma­tion for Rus­sians by edit­ing out any­thing that makes the Russ­ian gov­ern­ment look bad.

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Del 3: Business

Her kan du læse nogle af ugens his­to­ri­er og ten­denser inden­for for­ret­ning­sud­vikling i mediebranchen. Alt­så det, der han­dler om at tjene penge.

🧐 Medier er afventende ift. Googles Privacy Sandbox

Fra Digi­day:

And while there’s a shared com­mit­ment amongst media execs to con­tin­ue test­ing cook­ie­less alter­na­tives in the mean­time, allo­cat­ing resources to delve fur­ther into Google’s Pri­va­cy Sand­box isn’t going to hap­pen — at least not until the com­pa­ny accel­er­ates beyond the 1% dep­re­ca­tion lev­el.

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🎧 Lyd fylder mere i konverteringerne hos Ekstra Bladet

Fra Medi­aWatch:

”Vi kan se på brugernes adfærd, at det i sti­gende grad er lyd, der er med til at sikre salg. I sid­ste uge besøgte knap hver tred­je nye kunde en pod­cast, enten på web eller i app’en, lige inden, de købte abon­nement hos os,” siger [Ekstra Bladets redak­tør for betalt ind­hold, Maria Lützen].

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🔨 Viaplay vil snart sætte ind mod kontodeling

Fra Medi­aWatch:

Enhed­er, der bruger Viaplay uden­for hus­standen, skal min­i­mum en gang om måne­den, logge ind på hus­standens netværk, fremgår det.

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🌍 FT kigger mod det globale, betalende publikum

Fra Toolk­its:

Its new “glob­al pay­ing audi­ence” met­ric (GPA) reflects sub­scribers to the FT’s core dig­i­tal prod­uct, but also fac­tors in pay­ing cus­tomers for its live events, sub­scribers to pub­li­ca­tions in its FT Spe­cial­ist divi­sion, and print news­pa­per cir­cu­la­tion. The com­pa­ny said it cur­rent­ly stands at a glob­al pay­ing audi­ence of 2.6 mil­lion and expects to reach three mil­lion by 2028.

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📰 Berlingske automatiserer layout af avisen

Fra Medi­aWatch:

Efter seks år stop­per Berlingske lay­out-samar­be­jdet med bureauet Wun­derkind. I stedet hjem­tages arbe­jdet, for­di det kan automa­tis­eres, fortæller ansv. chefredak­tør.

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Del 4: Udvikling og tech

Her får du et kig på nogle af ugens his­to­ri­er inden­for den dig­i­tale udvikling og teknolo­gi, der enten direk­te eller indi­rek­te kan have betyd­ning for medier/udgivere.

🤝 Financial Times indgår aftale med OpenAI

Fra Press Gazette:

The FT fol­lows in the foot­steps of Politi­co, Busi­ness Insid­er and Bild own­er Axel Springer which signed a deal to pro­vide cur­rent con­tent and train­ing data to Ope­nAI in Decem­ber. Axel Springer chief exec­u­tive Math­ias Dopfn­er said in Lon­don last week the most impor­tant part of their deal “is the con­tent deliv­ery of sto­ries we cre­ate and remu­ner­a­tion for that, because that is always based on new and orig­i­nal con­tent”.

Mere om medi­er og AI-fir­maer:

• 8 Dai­ly News­pa­pers Sue Ope­nAI and Microsoft Over A.I. [The New York Times]
• Axel Springer CEO on Ope­nAI deal: 'We must pro­tect intel­lec­tu­al prop­er­ty of news con­tent' [Journalism.co.uk]
• Pub­lish­ers gam­ble over AI licens­ing deals [Plat­former]

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😡 Kritik af DFs Mette Frederiksen-deepfake

Fra Kfo­rum:

Fordøm­melsen af DF’s deep­fake-video var uni­versel og kat­e­gorisk fra lan­dets medi­er, forskere og poli­tikere. Flere men­er, at DF’s satire var ulovlig, eller burde gøres ulovlig hur­tigst muligt. Selvom det ikke er første gang, Mette Fred­erik­sen bliv­er udsat for deep­fak­ing. Ifølge den vrede folkestemn­ing er deep­fake en fare mod selveste demokrati­et og vores fælles virke­lighed. Hvis vi ikke stop­per den slags video­er, vil der opstå en epis­temisk apoka­lypse, hvor ingen læn­gere kan skelne mellem sandt og fal­sk, sagt og simuleret. 

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🤐 Metas AI er upålidelig

Fra The New York Times:

The new bot invites you to “ask Meta AI any­thing” — but my advice, after test­ing it for six days, is to approach it with cau­tion. It makes lots of mis­takes when you treat it as a search engine. For now, you can have some fun: Its image gen­er­a­tor can be a clever way to express your­self when chat­ting with friends.

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🎓 Pulitzer Center vil træne journalister i AI

Fra Nie­man Lab:

The Pulitzer Cen­ter has offi­cial­ly kicked off The AI Spot­light Series, a new train­ing ini­tia­tive that aims to teach 1,000 jour­nal­ists how to do AI account­abil­i­ty report­ing over the next two years. 

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🛑 Apple fjerner AI-billedgeneratorer

Fra 404 Media:

Apple has removed a num­ber of AI image gen­er­a­tion apps from the App Store after 404 Media found these apps adver­tised the abil­i­ty to cre­ate non­con­sen­su­al nude images, a sign that app store oper­a­tors are start­ing to take more action against these types of apps. 

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🧠 OpenAI lancerer "Memory" til betalende ChatGPT-brugere

Fra The Decoder:

Ope­nAI has enabled the "Mem­o­ry" fea­ture for all Chat­G­PT Plus users, the com­pa­ny announced via X. Mem­o­ry allows users to tell Chat­G­PT things they want it to remem­ber across chats. The fea­ture can be turned on and off in the set­tings.

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• Kategori: Opsamlinger