Digitale medier i uge 6 (2021)

Her har du den mest komplette opdatering på sociale medier og digital udvikling i mediebranchen. Du bliver holdt opdateret og sparer masser af tid.

Digital Ugerevy udgives af Lars K Jensen, der rådgiver, udvikler og arbejder med digitale medier og udvikling.

Gør som dine konkurrenter.
Modtag Ugerevyen på mail:

Del 1: Sociale medier 

Her finder du historier om eller fra de store sociale platforme, der har en enorm rolle at spille i kontakten mellem udgiver/afsender og modtager.

👎 Facebook tester News Feed uden politik

TechCrunch skriver:

“The company qualified that these tests will be temporary, impact a small percentage of people and will only run in select markets, including the U.S., Canada, Brazil and Indonesia.”

Mere om den sag:

Media Briefing: Facebook pivots away from politics –publishers say ‘we’re just along for the ride’
Digiday

👥 Arbejder Facebook på Clubhouse-kopi?

Engang havde Facebook den strategi, at de købte konkurrenterne, hvis de fik chancen. I øjeblikket er der dog søgsmål og en stemning i offentligheden, der gør den vej mindre farbar, og så må Facebook jo gøre, som de gjorde med Stories-formatet: Kopiere.

Således arbejder Zuckerberg & Co. på deres egen Clubhouse-kopi, skriver The New York Times.

Som du kunne læse i Ugerevyen fra uge 49, er Twitter i øjeblikket i gang med at teste deres egen Clubhouse-kopi.

Er du ikke med på noderne?

Clubhouse, the invite-only audio app, explained
Vox

Clubhouse app: what is it and how do you get an invite to the audio app Elon Musk uses?
The Guardian

In defense of blocking on Clubhouse
Platformer

🤔 Twitter vil bygge decentralt socialt netværk

Idéen om decentraliserede sociale netværk er bestemt ikke ny, men det er relativt nyt, at en så stor spiller interesserer sig få meget for det. The Verge kalder det en “app store for algorithms”.

“On a call with investors today, Dorsey expanded on his vision of how a decentralized social network might work — and why Twitter would want to create a network that’s beyond the control of itself or any other company. Dorsey said Twitter would benefit by having access to “a much larger corpus of conversation” from which it can surface relevant content to users. “That’s where we will be competitive,” he said.”

Læs videre hos The Verge

🦠 Facebook skruer op i kampen mod misinformation om COVID-19

MediaWatch skriver:

“For at styrke formidlingen af troværdig information om covid-19, skruer Facebook på flere knapper. Samlet vil selskabet uddele annoncerabatter for 120 mio. dollars, omkring 742 mio. kr., til NGO’er, sundhedsmyndigheder og UN-agenturer til indrykning af kampagner om covid-19 og forebyggende tiltag på den sociale medieplatform.”

🙅‍♂️ Twitter nægter at blokere journalister i Indien

Columbia Journalism Review skriver:

“On Tuesday, Twitter released a statement saying it plans to continue refusing the government’s orders to ban accounts belonging to journalists, media outlets, and politicians who have been critical of the government’s policies. “Because we do not believe that the actions we have been directed to take are consistent with Indian law, and, in keeping with our principles of defending protected speech and freedom of expression, we have not taken any action on accounts that consist of news media entities, journalists, activists, and politicians,” the company said.”

🆚 Hvad er forskellen på Instagram Reels og TikTok?

Der er også en fin infografik – The Influencer Marketing Factory skriver:

“Our results showed that users are definitely excited and capitalizing on the new Instagram feature due to its large audience reach. The total average views on TikTok equaled to 1.19+ million, while Instagram Reels came out to 1.2+ million. We also saw a huge difference in views per number of followers where the results came out to 144% view rate on number of followers for Instagram Reels and 24% for TikTok.”

🧑‍⚖️ Efter Cambridge Analytica: Facebook sagsøgt i UK

Skønt der er gået nogle år, siden Cambridge Analytica-skandalen rullede i 2018, er den stadig ikke et lukket kapitel for Facebook. BBC fortæller, at søgsmålet – der føres an af en journalist – beskylder Facebook for at have mistet kontrollen over data på en million brugere i England og Wales.

Ifølge Facebook selv er der ikke behov på, at data fra UK- og EU-borgere er blevet overført til Cambridge Analytica.

❌ Instagram-test: Slut med post > Story-deling

Hvis du er træt af at se billeder fra feed’et gentaget i stories, så er der godt nyt til dig. Instagram tester nemlig muligheden for ikke længere at gøre det muligt at dele noget, man har delt i en post, i en Story, skriver Social Media Today.

🐦 Rygte: Twitter kigger på betalinger – bl.a. for TweetDeck

Twitter er dybt afhængig af annoncer i sin indtjening. Derfor overvejer Twitter-folkene nu andre måder, der kan tjenes penge på, skriver Bloomberg:

“At least one idea being considered is related to “tipping,” or the ability for users to pay the people they follow for exclusive content, said the people, who asked not to be named because the discussions are internal. Other possible ways to generate recurring revenue include charging for the use of services like Tweetdeck or advanced user features like “undo send” or profile-customization options.”

🔄 Clubhouse er anti-Twitter

OneZeros Will Oremus er altid værd at læse:

“I frame Twitter this way as a lens through which to view its contrasts with Clubhouse. Along many of the same axes on which Twitter can be characterized as flat and open, Clubhouse is hierarchical and closed — more oligarchic than democratic. That is almost surely intentional, and indeed a big part of its appeal to some.”

👎 NYTimes: Facebooks Oversight Board leverer ikke

The New York Times har kigget på starten af Facebooks nye råd og er ikke imponeret:

“The board will also take on only a vanishingly small number of cases each year — it has ruled so far on just five cases out of more than 150,000 submissions — meaning the vast majority of other challenges will fall to Facebook’s own moderators. For now, the board is only reviewing cases where posts or accounts may have been improperly taken down. It won’t yet look at the trickier question of what content should no longer be left up.”

Del 2: Digitale tendenser

Her kan du læse nogle af ugens tendenser indenfor medier. Det kan være en ny metode eller tilgang, branchen forsøger at tage til sig.

✨ Nyt design på altinget.dk

Chefredaktør Jakob Nielsen skriver selv:

“I det nye Altinget behøver du ikke klikke, når du er færdig med at læse en artikel. Du skubber den bare væk, enten op eller ned, og så er du tilbage på forsiden, eller hvor du befandt dig sidst. På den måde kan du bladre i Altinget og hurtigt fjerne en artikel, som du alligevel ikke havde tid eller lyst til at læse.

Og her er en ting mere, du kan prøve i de kommende dage: Øverst i mange artikler vil der sidde en lille play-knap. Med den kan du få oplæst artikler i Altinget, så du kan fordybe dig i politik, mens du pendler, laver mad eller noget helt tredje.”

✨ Live-opdatering er igen populært

Du har sikkert opdaget det, men live-opdateringer er igen blevet populært hos mange medier, der bruger formatet i deres dækning af især coronavirus. Det er da også især pandemien, der har skabt udviklingen, skriver Digiday.

“It’s 2021, and live blogging has made a comeback,” skriver de. Det comeback skete dog allerede i 2020.

🆕 Andreessen Horowitz starter tech-medie

Investeringsfirmaet har allerede ansat redaktøren: Maggie Leung fra NerdWallet (som jeg heller ikke kendte).

“People want to learn about the future. If Software really is Eating the World, there needs to be a place that is dedicated to explaining and tracking it. 

So we are doing just that: we are building a new and separate media property about the future that makes sense of technology, innovation, and where things are going — and now, we’re expanding and opening up our platform to do this on a much bigger scale. We want to be the go-to place for understanding and building the future, for anyone who is building, making, or curious about tech. “

Læs mere

🌐 Medier er – igen – lune på web

Ja, det skifter lidt frem og tilbage – men web er fantastisk, og derfor må vi aldrig opgive det.

Axios skriver:

“The open web — content that’s accessible via any web browser, easily linked to, and doesn’t require logging in to an account — is winning new attention even as “walled garden” apps like Facebook continue to dominate online distribution and the Google and Facebook duopoly controls most of the digital ad market.”

💌 Føljeton-redaktør bliver nyhedsbrevsredaktør hos Jysk Fynske

MediaWatch skriver:
“Nyhedsbreve skal have større fokus hos Jysk Fynske Medier, som har hyret en nyhedsbrevsredaktør. Det bliver Føljetons ansv. chefredaktør, Andreas T. Kønig, der skal udfylde den rolle, siger Jørn Broch, digital chefredaktør hos Jysk Fynske Medier, til Medietrends.”

Del 3: Business

Her kan du læse nogle af ugens historier og tendenser indenfor forretningsudvikling i mediebranchen. Altså det, der handler om at tjene penge.

📨 NYTimes vil gøre nyhedsbrevsabonnenter til kunder

Det går fremad for The New York Times’ ‘The Morning’-nyhedsbrev, der er deres største nyhedsbrev, og som nu kan notere sig mere end en milliard unikke åbninger, siden det blev lanceret i maj 2020.

Nyhedsbreve er virkelig talk of the town i mediebranchen i øjeblikket, og den grå dame kigger selvsagt på, hvordan så mange nyhedsbrevsmodtagere kan blive til betalende kunder i biksen, skriver Digiday:.

““The strategy behind putting so many resources behind this email is it’s a great way to introduce new readers to what the newsletter has to offer, habituate them and have a long term relationship with us. It leads eventually to people paying for the paper,” [Adam Pasick, editorial director of newsletters at The New York Times] said.”

Læs også:

Exclusive: NYT testing digital subscription for “NYT Kids”
Axios

Newsletter editors are the new power brokers at newspapers
Simon Owens

📈 Podcast-markedet vokser igen

What’s New In Publishing skriver:

“Ad sales intelligence organization, MediaRadar, has just released its analysis of podcast advertising in 2020, including the top podcast producers and top podcast advertisers.

The company, which offers competitive insights and advertising intelligence, found that ad spend on podcasts was up 11% year-over-year (YoY) in Q4 2020 and that growth had finally returned to the podcast industry.”

💳 Væksten i abonnementer fortsætter

What’s New in Publishing skriver:

“The Q3 2020 Digital Publishers Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte, shows that the shift to subscription revenue amongst UK publishers has gained serious momentum. […]

The latest figures, released this week, have found that between Q3 2019 and Q3 2020, subscription revenue amongst publishers included in the AOP’s survey (comprising 14 B2C publishers and four B2B publishers) increased by more than 51%.”

Læs også:

Bloomberg Media expects 9-figure consumer subscription biz
Axios

😳 Reddit henter 250 mio. dollars i investering

TechCrunch skriver:

“This is Reddit’s 16th year of operation, and the company has raised around $800 million to date, including a Tencent-led $300 million Series D in February, 2019. Today’s round included financing from “existing and new investors,” Reddit noted in a blog post in which it announced the funding.”

🤝 WordPress VIP køber Parse.ly

Axios skriver:

“WordPress VIP (WPVIP), the enterprise arm of WordPress.com, is acquiring Parse.ly, a content analytics platform that’s used by thousands of digital publishers. […]

In a statement, the companies said that more than 800 combined enterprise customers worldwide will have access to the expanded set of capabilities — including Spotify, CNN, The Atlantic, and Slack.”

Del 4: Udvikling og tech

Her får du et kig på nogle af ugens historier indenfor den digitale udvikling og teknologi, der enten direkte eller indirekte kan have betydning for medier/udgivere.

😬 Nu kommer GDPR-bøderne

Computerworld skriver:

“Danmarks første GDPR-bøde er nu afgjort af en dansk domstol. Møbelkæden IDDesign skal betale 100.000 kroner for brud på persondataforordningen. Det har Retten i Aarhus slået fast.”

🤷‍♂️ Sådan gik Google fra “don’t be evil” til i dag

VentureBeat skriver:

“We talked to Google’s current leaders, early employees, proponents, and critics to look at how Google became such an important part of our lives. And we examine how a company whose key corporate motto used to be “don’t be evil” is facing accusations internally and externally that it’s strayed from that path as it’s grown its business.”

🤖 OpenAI og Stanford udtrykker GPT-3-bekymringer

VentureBeat skriver:

“The makers of large language models like Google and OpenAI may not have long to set standards that sufficiently address their impact on society. Open source projects currently aiming to recreate GPT-3 include GPT-Neo, a project headed by EleutherAI. That’s according to a paper published last week by researchers from OpenAI and Stanford University.”

🤨 Kritik af DRs Apple TV-app

Det er Computerworlds Jacob Ø. Wittorff, der svinger pennen:

“Er det vigtigere for DR at være tilstede på mange platforme end at levere et kvalitetsprodukt? Det er en konklusion, som det er fristende at drage, når man bruger “monopolets” app til Apple-tv.”

📄 Internettets “uafhængighedserklæring” fyldte 25 år

“Governments of the Industrial World, you weary giants of flesh and steel, I come from Cyberspace, the new home of Mind. On behalf of the future, I ask you of the past to leave us alone. You are not welcome among us. You have no sovereignty where we gather.”

Sådan starter “A Declaration of the Independence of Cyberspace“, som John Perry Barlow (også kendt som tekstforfatter/lyriker for The Grateful Dead) skrev og udgave den 8. februar 1996.

Nieman Lab har en artikel om erklæringen i anledning af dens 25 års fødselsdag i mandags: “Today, it looks more like the DNA that produced many of today’s economic, political, and informational distortions”.